Crafting a Smooth Digital Journey for Buffalo Trace Distillery
Industry: Distillery and Alcoholic Beverages
About Buffalo Trace
Heritage in Every Sip
Buffalo Trace is one of the oldest and most renowned distilleries in the United States, producing premium bourbon whiskey with a heritage spanning centuries. As a leader in the alcoholic beverage industry, Buffalo Trace takes pride in delivering quality both in its products and its brand experience.
Objective
To create a seamless and engaging digital experience for Buffalo Trace's audience by improving website navigation, optimizing performance, and ensuring the site reflects the brand's premium quality and rich heritage.
The Problem
Buffalo Trace's website faced two key issues that hindered user experience: a clunky, unintuitive navigation system made it difficult for visitors to explore the brand’s rich history, product offerings, and distillery tours; meanwhile, performance issues such as slow loading times and occasional glitches further frustrated users, impacting both engagement and brand perception.
Website Highlights
Key Features of the Website
Smooth Performance, Seamlessly
Faster loading times and smoother browsing, ensuring a hassle-free experience with no glitches.
Comprehensive Multi-Page Layout
Dedicated pages showcasing the brand’s story, product range, and visitor experiences, offering an in-depth view of the distillery’s legacy.
Visually Rich and Engaging Pages
High-quality, immersive visuals reflecting the craftsmanship and premium quality of Buffalo Trace’s bourbon.
The Solution
Revamping Buffalo Trace’s Digital Experience
To resolve the challenges, we collaborated with Buffalo Trace to design a fully revamped, multi-page website that reflects the brand’s legacy while meeting modern user expectations.
The redesigned site features an intuitive navigation system for seamless exploration, optimized backend performance for faster loading and glitch-free browsing, and a visually engaging design that highlights the distillery’s story, product offerings, and visitor experiences—all tailored to provide a premium, mobile-friendly user experience.
Website cost
£8,500
Website delivery
14 days
Client Testimonial
“Scene Creative solved the previous website's issues with navigation and performance.”
Our experience with Scene Creative exceeded expectations. They expertly revamped our website, solving previous issues with navigation and performance. With faster load times and an easy-to-use interface, the improvements have significantly enhanced the user experience.
Their attention to detail and technical expertise made a tangible difference, and we highly recommend them for anyone looking to elevate their online presence.
– Buffalo Trace Team
Competition Comparison
Standing Out from the Competition
